GUADALAJARA, MEXICO – JULY 18, 2016 – In honor of National Tequila Day on July 24, Guadalajara Tourism is hosting a tequila-themed photo contest on Instagram. From Monday, July 18 through Sunday, July 24, users will be asked to share a picture of their favorite way to enjoy tequila on Instagram, tagging @GoToGuadalajara and using the hashtag #HowITequila. Four winners will be chosen at random to win a bottle of Sauza Tres Generaciones Plata Certified Organic Premium Blanco Tequila and a set of handmade Mexican shot glasses.
Under Mexican law, tequila must be made by a Consejo Regulador del Tequila (CRT)-certified location in one of five Mexican states. Most of the 140 distilleries that meet these requirements are located in the state of Jalisco, specifically in the town of Tequila, about an hour outside of Guadalajara. The spirit of tequila must be made from blue Weber agave, and it must be distilled from at least 51 percent agave. This requirement results in two different labels for tequila: “mixto” and 100 percent agave. Instead of distilling only from agave, “mixto” tequila is made with agave mixed with sugar from other sources.
La Ruta del Tequila (translated as the Tequila Trail or Tequila Route from Spanish) — a UNESCO World Heritage Site since 2006 — is a scenic region in the state of Jalisco that connects tequila-producing towns. Highlights along the Tequila Trail include:
While hotels and tour operators can arrange daytrips or overnight visits to the town of Tequila, the most streamlined way to get a taste of the route are aboard the Jose Cuervo Express® train or via the Sauza Tequilacopter. The train departs from the Ferromex station in Guadalajara for Tequila on Saturdays at 10am and returns at 8pm, and riders will enjoy margaritas or tequila shots and small bites such as tacos and empanadas throughout their journey. Upon arrival, guests can explore the town of Tequila, see a traditional Mexican dance show, and experience a distillery tour and tasting. The Tequilacopter includes transportation from Guadalajara to Tequila on a helicopter (roundtrip available), a tour of the Sauza distillery, and a tequila tasting. Prices for the train and helicopter tour packages vary by date and availability.
The birthplace of iconic Mexican heritage including tequila and mariachi, Guadalajara is the second largest city in Mexico and considered the country’s cultural center. Each year, tourists travel to this cosmopolitan destination to experience a plethora of attractions including nearby magical towns such as Tequila, where the popular spirit is produced; explore colonial architecture; and visit museums and small towns with exquisite crafts and artwork. Guadalajara is the capital of the state of Jalisco, which is located in the center of Mexico, 350 miles west of Mexico City and 200 miles east from Puerto Vallarta along the Pacific Ocean. The metropolitan area of Guadalajara consists of four urban districts – Guadalajara, Tlaquepaque, Tonala, and Zapopan – and three suburban districts, Tlajomulco, El Salto, and Tequila.
Travel to Guadalajara is easily accessible via the Miguel Hidalgo International Airport (GDL), which is located 24 miles from the city center of Guadalajara, with non-stop daily flights from major markets across the United States and Canada.