SEATTLE (July 31, 2015) — August is Washington State Wine Month. Starting Aug. 1, the Washington State wine industry will launch promotions to encourage wine lovers to visit Washington wineries and tasting rooms, and save big on their favorite Washington wines.
Washington State Wine Month features a variety of ways to enjoy all that Washington wine has to offer, including free tastings at wineries, discounts at retailers, and tasting room specials. In addition, point- of-purchase advertising and a strong social media presence allow consumers to engage with wineries and fellow consumers.
The newly designed website, www.WAWineMonth.com, features a live Tagboard, which follows the hashtag #wawinemonth and tracks offers, highlights promotions, and honors the award-winning wine of Washington State and the partners who make it such a dynamic, exciting industry.
“Washington State Wine Month is the time to raise a toast to Washington’s more than 850 wineries,” said Steve Warner, president of Washington State Wine, a state agency representing all of Washington’s licensed wineries and grape growers. “We’re proud of our collaborative, down-to-earth wine community and our critically acclaimed wines.”
To spread the word, Washington State Wine will increase print, web, television and radio advertising around the month-long promotions, anticipating a reach of 8 million impressions.
A full list of Washington State Wine Month attractions is available at http://www.wawinemonth.com.
About Washington State Wine:
Washington State Wine represents every licensed winery and wine grape grower in Washington State. Guided by an appointed board, WSW provides a marketing platform to raise positive awareness of the Washington State wine industry and generate greater demand for its wines. Funded almost entirely by the industry through assessments based on grape and wine sales, WSW is a state government agency, established by the legislature in 1987. To learn more, visit www.washingtonwine.org.