WALLA WALLA, WA – The Walla Walla Valley Wine Alliance is delighted to announce dates for the wine trade auction, to take place April 9-10, 2017 in Walla Walla, Washington. Reveal Walla Walla Valley Wine will feature around 35 one-of-a-kind wine lots from prestigious Walla Walla Valley wineries. Select members of the wine trade will be invited to taste barrel samples of the lots, and bid on them during a live auction.
All proceeds from Reveal Walla Walla Valley Wine will benefit the Walla Walla Valley Wine Alliance, a 501c6 non-profit organization. The funds will be put right back into marketing the Walla Walla Valley AVA as one of the greatest winegrowing regions in the world.
Reveal Walla Walla Valley Wine will kick-off on Sunday, April 9 with a reserve tasting and reception, where attendees will taste library wines and mingle with Walla Walla Valley winemakers. On Monday, April 10, attendees will be invited to taste barrel samples of every single wine lot, and then sit down for a casual lunch. The live auction of wine lots will be held inside the beautiful Gesa Power House Theatre, followed by a celebration dinner.
The events will take place over a short day and a half so as to not take too much time out of the attendees’ busy schedules. The schedule of events provides a great amount of exposure to Walla Walla Valley wines, winemakers, and a handful of eye-catching venues in a short amount of time.
Reveal Walla Walla Valley Wine is an invitation-only event. Watch the 2016 event video and find information regarding travel, lodging and registration at www.revealwallawalla.com.
About the Walla Walla Valley Wine Alliance
The Walla Walla Valley Wine Alliance is a non-profit wine industry membership organization whose primary mission is the marketing of the WallaWalla Valley’s American Viticultural Area (AVA). The Wine Alliance functions as the leading informational resource for consumers, media and trade interested in learning more about the Valley’s wine industry.