King Estate’s Опір Wine to Support Ukraine Sells Out in Four Days
Within four days of bottling a limited edition Pinot Gris called Onip to support Ukrainian relief organizations, King Estate Winery has sold out of the wine. Pronounced Oh-peer, Onip is the Ukrainian word for resistance.
“The name Опір describes the strength the world has witnessed, starting when Russia invaded Ukraine on Feb. 24 and continuing every day since,” says King Estate CEO Ed King.
This is the second time King Estate has stepped up to support relief efforts in Ukraine. On March 4 King Estate announced it was donating $50,000 to three relief organizations: CARE, Save the Children and Voices for Children. Retailing for $22 a bottle, and with 100% of sales dedicated to Ukrainian relief efforts, King Estate’s Onip has raised an additional $25,000 for these charities. (See below for a longer list of accredited relief agencies.
In addition to King Estate’s donation of labor and wine, TricorBraun, a global packaging company, donated the glass, pallets and freight and Tri-S Bottle Printing discounted the cost of printing the labels. The label’s design is by Taylor King, King Estate Graphic Design Manager.
Accredited relief agencies:
International Rescue Committee
Additionally, The Kyiv Independent, a top source of independent, English-language news by reporters who live in Ukraine, relies on philanthropic support to continue its critically important mission.
About King Estate: King Estate is located southwest of Eugene, Ore., in the prestigious Willamette Valley. Founded in 1991 by the King family, King Estate is committed to producing wines of exceptional quality under sustainable farming methods and is certified Biodynamic® by Demeter USA. King Estate focuses on producing world-class Oregon Pinot Gris and Pinot Noir, and wines from the inland growing regions of Oregon and Washington under its North by Northwest label. To this day, King Estate is owned and operated by the King family.