A is for Authentic

Oregon wineries keep it real

Frequently a buzzword in marketing, authenticity, we are taught, is essential to a successful brand. It’s been on my mind lately. I find it ironic that society must be reminded to act genuine and real. In this era of pervasive social media, I suppose it may serve as a decent reminder, especially when scrolling through your Instagram feed.

How did we arrive at this place? One where companies look too spit-shined and glossy to feel authentic. Perhaps it’s due to many corporations swelling ever larger as they inhale small mom and pops, losing more of their identity with each new acquisition?

Regardless of the reason, I don’t believe Oregon wineries have strayed too far from their true identity to be nudged back. The culture in our state nurtures– even rewards– those remaining true to themselves. Did this attitude start with the pioneers? Anyone willing to trek through unknown terrain and face dangerous adversities head-on is certainly genuine in my book.

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